Success Story - HMN24

13 May 2025

About HMN24

The HMN24 range is a science-led supplement routine built to synchronise performance with biology. Each of our products is designed to align with the body’s natural circadian rhythm. Whether you’re an athlete, a frequent flyer, or managing the demands of a dynamic lifestyle, HMN24 supports:

• Optimised waking energy through gentle but effective circadian stimulation.
• Sustainable arousal regulation that balances drive with calm focus, without the crash.
• Jet lag and social rhythm adaptation making it easier to function across time zones or after late nights and early starts.

Our formulations are grounded in research from the fields of chronobiology, neuroendocrinology, adaptogenic and nootropic science, and mitochondrial energetics. We were founded in 2021 with the intention of targeting multiple customer demographics:

• Founders, leaders, high performers and knowledge workers needing structured energy and focus
• Athletes and early risers seeking physical and cognitive readiness
• Travellers and shift workers need to realign their rhythms quickly and stay alert
• Biohackers and optimisers building routines around peak circadian function

The Path To Informed Sport Certification

Due to our serviceable verticals we've been experiencing in both the elite sports market and military market, ensuring our product is third-party tested was critical for us.

The certification process was comprehensive, as it should be. We are a science-led brand driven by efficacy and product quality, and all of the expected standards we would hope to be held to were there.

We did face one slight challenge with our manufacturing chain during the certification process, but that challenge was handled well, and the representatives at Informed Sport were able to assist us at all stages of the certification process.

The Importance of Informed Sport Certification

Since first becoming Informed Sport certified in February 2024, our certification has already assisted us in securing several of our current partnership deals. As we continue to certify more products, we believe this will lead to increased sales, global expansion, and further increase the customer trust we've been growing for the past year.

For many of the sectors we serve, third-party certification is absolutely critical. For any brands that are currently interested in becoming Informed Sport certified, ensure it's the right thing for your brand and your serviceable markets. The credibility it brings is significant, but recognised more so in specialist sectors.