Success Story - Cerus PERFORMANCE

About Cerus Performance

Cerus Performance is a young company, launched in late 2020. We started with one signature product, Flow, that put us on the map and have since grown to four performance-health products. Our customers engage in intense exercise, from MMA to endurance to CrossFit and more. It is our goal to bridge the gap between performance and health using all-natural proven by science.

We are obsessed with natural products, a fixation that began when I became aware of the issues many people were having due to the mass-marketed, chemical and caffeine-laden pre-workouts they were taking.

As a former collegiate football player, CrossFit Games veteran and Olympic lifting athlete, I have always been hyper-aware of what I put in my body and how it affects my performance and recovery. Now, I am consumed with creating ultra-clean, effective supplements that will disrupt the market.

Before creating our first product, we spent six months hearing out family, friends and athletes we’ve met over the years about their struggles and then we tested formulas to make sure we could deliver blends that allowed them to perform at their highest potential, push past barriers, sleep deeper, focus more clearly and enjoy better health.

By utilizing the multitude of proven nootropics, adaptogens, mushrooms, herbs and barks that have been used for generations, we are bridging the gap between performance and health.

The Path To Informed Sport Certification

We initially looked into becoming Informed Sport certified for some peace of mind - our customers not only care about what they put in their bodies, but many compete on an elite level.

When we began the certification process, we had a few challenges to tackle. One of our factories hadn't worked with Informed Sport before so onboarding them took some time, but Andy Holmes was responsive and helped lead us through this process, but no challenges otherwise.

With this certification, we’re looking to build on our team and athlete sponsorship, as well as increase sales and customer trust.

The Doors Informed Sport Certification Opened For Us

Since certification we've been able to sponsor a professional MMA gym, Kill Cliff Fight Club, and there have been no worries from the athletes about drug testing.

For anyone who’s considering becoming Informed Sport certified, make sure to start the process early if your factory hasn't worked with Informed Sport before, but once you’re certified it’s worth the time spent in the certification process.

We’ve been able to promote our certification through multiple means, including the Informed Sport sticker program, email marketing, social media marketing, adding the logo to product inserts, and through the Informed Sport website.

BECOME UNSTOPPABLE,

Jeff Evans
Founder