Our mission is to provide cutting-edge health and wellness products, dedicated to leveraging the latest scientific research to develop high-quality supplements and nutrition products. Our products are carefully formulated with premium ingredients, and designed to meet the specific needs of athletes, fitness enthusiasts, and health-conscious individuals.
What influenced your decision to seek third-party banned substance testing and why did you choose Informed Sport?
We are a brand aimed at elite athletes who are subject to strict doping tests. This includes professional athletes and sports teams who use supplements to promote recovery and better performance.
Share your experience with the certification process. Did you feel well informed of the necessary steps?
VOW has been workign with Informed Sport for several years. In that time, we have always felt well-informed about the programme and the necessary steps to become certified. The Informed Sport team always made sure that we understood the process, timelines, and requirements.
Did you face any changes and challenges in meeting the requirements of Informed Sport? Was our team able to assist you in overcoming these?
The Informed Sport team has been wonderful to work with. Carla is our Business Development representative and has been the most informative and helpful during our certification process. With any question or concern, Carla was quick to respond with an answer or point us in the right direction to find a solution. Also, the programme management team has been very thorough in ensuring our certification went smoothly. They made sure our manufacturer was up to par with programme standards as well as coordinated our samples to be tested.
What are the main benefits your brand is looking to achieve for your products (sports team sponsorship, increased sales, global expansion, customer trust, etc.) Do you feel your certification will help in reaching these goals?
Our main goal is to be a trustworthy brand. We want to showcase our commitment to quality assurance to athletes and other consumers who use our products. Transparency is definitely key in today's everchanging supplement market.
Once certified, conversations with sports teams were easier to develop. The presence of the Informed Sport logo demonstrated quality and, once again, trust that our products are safer for athletes to consume. While we are dedicated to producing the best product possible, we are also focused on maintaining the highest level of quality assurance.
Have you seen any significant commercial benefits since your products have completed certification (sales increase, sponsorship opportunities, brand awareness etc)? Please cite new markets, new customers, financial benefits etc.
We have seen some wonderful benefits including our major partnership with Team GB. By demonstrating our high level of quality assurance with Informed Sport, we are now partnering with Team GB for the upcoming Olympics.
Read more for more information on our Team GB partnership.
Do you have any top tips for brands who are considering certifying their products with the Informed Sport programme?
Our main tip is for brands to understand what certification means and why it's important to their customers. It's not just about a logo on your packaging, but more of a commitment to your customers that they can trust your product.
Make sure to market your certification as much as possible. We have marketed certification through social media, athletes, press releases, and events as much as possible to really drive home our quality assurance. A great tip is to make a dedicated website page detailing what Informed Sport is and why your brand is invested. View our website here.
How is your brand communicating your product(s) certification to your customers, the company, and any stakeholders?
We make sure to market our Informed Sport certification. On our website, social media, press releases, and events, we make sure to present the Informed Sport logo and education as to why it is important for the athletes using our products.
We have recently made a video where we visited the lab in Fordham where our supplements are tested. Carla and the science team walked us through the entire process and further explained the rigorous testing that goes on with Informed Sport.
VOW Nutrition Brand Story
VOW Nutrition stands at the forefront of wellness and peak performance, deeply rooted in our commitment to promoting optimal health. As the official nutrition partner for Team GB, we pride ourselves on crafting supplements sourced from the finest ingredients, underpinned by rigorous research and development. Our esteemed reputation has not only earned us a partnership with elite athletes but also listings with leading retailers such as Boots and Holland & Barrett. Choose VOW Nutrition, and join countless others who've made the pledge to prioritize their health and well-being.